Is radio relevant in the 21st century?

Technology has changed the way we look at everything in the world, and we are constantly updating ourselves with newer technology for various reasons. But there are certain habits and things which we could not change even when better technology had come out in this world. One of those is the habit of listening to the radio. Radio has been there long before the internet, but there still many people who love listening to the radio. Radio has only become better by absorbing newer technologies, and it has emerged much stronger over the decades.

The following are some of the reasons why radio is still relevant in the 21st century:


Even with the advent of internet marketing and advertising online, there is a lot of crowds which listens to the radio while they are driving their cars and many companies and business use radios as an advertising medium. Studies have shown that people need to be exposed to the same ad at least 2 to 3 times before it gets registered in their mind. Radio servers as a cheaper medium to post advertisements repeatedly and a good jingle will get the attention of many listeners.

Radio stations are involved in many communities:

Many local communities are involved with radio stations, and most of their problems and events are discussed in the local radio stations. Many charity events and other information which needs to be broadcasted to the public is done on these radio stations. When the local community is attached to a local radio station, you can make your advertisements in such stations to create a positive brand image.

A medium to reach out to the people in the rural areas:

We might think that internet is accessible to people all over the world. But there are parts in this world where many people do not have access to internet frequently. Such people rely on the local radio stations for entertainment, information and other things. Many social awareness programs are telecasted over the radio so that such people can learn about various things. Despite the popularity of television and internet, radio is one medium which reaches a majority of the population in many developing and underdeveloped countries. The prime minister of India has opted this medium to reach out the people of the country, and there are a lot of subjects regarding drug abuse, skill development and other things.

Radio and internet:

These days’ people have started to listen to the radio on the internet. The internet radio gives the listeners the opportunity to listen to a wide range of music and stations. There are also many programs for children, and all members of the family can tune into their favourite stations and listen to whatever they want.